BCAP

BCAP: Codes of conduct

Advertisements must not condone or encourage violence, crime, disorder or anti-social behaviour:

In the campaign advert the people in the scene will not be trying to tell the viewers that being in a domestic violence relationship is not a good thing and we will be warning people before and after the campaign advert. So people can know what message our advert is trying to say. The location will be suitable for each scenes. Before anyone wants to take part in the campaign we will notify what our campaign will be about, we will also make sure they take it seriously as domestic violence is a strong topic to do.

Advertisements must contain nothing that could cause physical, mental, moral or social harm to persons under the age of 18:

Our advert will be making sure that physical, mental, morale, social harm will not happen to people who are watching the advert, because our campaign is about telling people to speak out in being in a domestic violence relationship and to get help. The actors in the advert will be making it clear to everyone that domestic violence is a serious subject. Everyone included will be made sure not to make fun out of it. This then will result in more people coming forward, and less people getting hurt.

Advertisements must not include material that is likely to condone or encourage behaviour that prejudices health or safety:

Our advert will be trying to discourage domestic violence and we will make sure people have a clear understanding that we are only trying to stop domestic violence, and that we are not encouraging it. The fact that some people think it’s normal to be involved in a domestic violence will also be discouraged and letting people know that getting hurt physical, emotionally, is not normal and to put your health and safety first before anyone else. We are also trying to let people know that is never too late to get out of domestic violence and to seek for help.  

Advertisements must not condone or encourage harmful discriminatory behaviour or treatment. Advertisements must not prejudice respect for human dignity:

Everyone in our advert will be behaved and will not encourage any harmful behaviour. We will make sure of this as we want to get our message across to the target audience. Being treated badly is not right, people should always keep themselves at distance if involved in a domestic violence, as our advert is also for people who are not in domestic violence as an viewer they can know for the future in case of what to do.

References to anyone who is dead must be handled with particular care to avoid causing offence or distress.

In our campaign we will show at the end how domestic violence is very serious in our community and how domestic violence is used more frequently in our generation. At the end of the campaign we will give facts and a amount of how many people are affected. We will make sure we take no offence to anyone.